COMMERCIALIZATION STRATEGY

• Support and lead strategic planning processes

• Synthesize organizational needs to design long-range plans and enable decision making

• Craft multi-channel HCP and patient engagement strategies

• Translate ideas and frameworks into actionable, multi-channel tactical plans

BRAND STRATEGY

• Identify optimal positioning

• Deliver impactful, purposeful, and relevant messaging for key stakeholders

• Build compelling campaigns that bring the brand essence to life

BUSINESS PLANNING

• Provide commercial due diligence or strategic alliance support to maximize or expedite patient benefit

• Review, revise, and refresh strategic, operational, or business plans to achieve goals

• Advise and coach cross-functional product teams

• Support lifecycle planning for sustainable success