B2P Consulting is a strategic management & marketing consultancy dedicated to building effective and sustaining strategies for innovations that matter.
For 20+ years, founder Laura Weinstein has translated the science behind life-changing products and services into global and local commercialization strategies with the goal of advancing clinical care and improving people's lives. Our range of experience in patient-centered healthcare marketing spans a variety of health services, disease areas, therapeutics, diagnostics and geographies. Our singular focus is on making an impact in patients' lives, particularly in rare diseases, oncology, precision medicine, and other areas of high unmet need.
The Industries We Serve
Biopharma | Diagnostics | Hospitals & Health Systems | Health Services |
Public Health Organizations | Other Health-Focused Non-Profits
Select Clients Include
Alexion Pharmaceuticals | Amylyx Pharmaceuticals | ARTIDIS |
Biogen | Blueprint Medicines | Genuity Science (previously WuXi NextCODE) | Kamada Pharmaceuticals | Kite Pharma | Lyra Therapeutics Millendo Therapeutics | Moderna
Armed with an entrepreneurial spirit and a roll-up-her-sleeves approach to problem solving, Laura built her career across a breadth of roles and responsibilities, all of which required diligent strategic planning, deep understanding of the market landscape and key stakeholders, and cohesive collaboration for excellent execution. She brings deep experience working within complex matrix environments, building bridges among multiple disciplines and cultures, and establishing collaborations among diverse stakeholders to drive actionable consensus.
Laura worked as a management consultant to life sciences clients as well as to hospitals and healthcare systems, advising on a range of strategic, operational, and financial issues. She spent the majority of her career in a range of global marketing and market access roles of increasing responsibility for biotech and diagnostics companies, including Genzyme Corporation (now Sanofi Genzyme), Foundation Medicine, and bluebird bio. She began her career in public health consulting at John Snow, Inc. and as part of a public health research team at Boston Medical Center.
Laura also serves as a business coach to aspiring women entrepreneurs through the Boston Women Innovating Now (WIN) Lab.
Laura has a BA cum laude from Tufts University and an MBA cum laude from Babson College Olin Graduate School of Business.
Business Strategy and Web Design Intern
Hannah studied Engineering Psychology and Engineering Management at Tufts University. The native New Yorker joined the B2P Consulting team to help us with a range of business operations and strategic planning efforts. She used her foundation in human behavior, product design, and technical management to bring a fresh and innovative perspective to our team.
As Hannah prepares to enter her final year of her undergraduate education, she is excited to take the vast knowledge she has gained this summer and apply it to her future classes and jobs. Hannah is grateful for the opportunity she's had to shadow Laura and get a glimpse into Boston's biotech world through the lens of a female entrepreneur. She is looking forward to charting her own course in her professional career.