B2P Consulting is a strategic management & marketing consultancy dedicated to building effective and sustaining strategies for innovations that matter.
For 20+ years, founder Laura Weinstein has translated the science behind life-changing products and services into global and local commercialization strategies with the goal of advancing clinical care and improving people's lives. Our range of experience in patient-centered healthcare marketing spans a variety of health services, disease areas, therapeutics, diagnostics and geographies. Our singular focus is on making an impact in patients' lives, particularly in rare diseases, oncology, precision medicine, and areas of high unmet need.
We deliver effective and sustaining commercial strategies for leadership brands.
The Industries We Serve.
Biopharma - Diagnostics - Hospitals & Health Systems - Health Services
Public Health Organizations - Other Health-focused Non-profits
Armed with an entrepreneurial spirit and a roll-up-her-sleeves approach to problem solving, Laura built her career across a breadth of roles and responsibilities, all of which required diligent strategic planning, deep understanding of the market landscape and key stakeholders, and cohesive collaboration for excellent execution. She brings deep experience working within complex matrix environments, building bridges among multiple disciplines and cultures, and establishing collaborations among diverse stakeholders to drive actionable consensus.
Laura worked as a management consultant to life sciences clients as well as to hospitals and healthcare systems, advising on a range of strategic, operational, and financial issues. She spent the majority of her career in a range of global marketing and market access roles of increasing responsibility for biotech and diagnostics companies, including Genzyme Corporation (now Sanofi Genzyme), Foundation Medicine, and bluebird bio. She began her career in public health consulting at John Snow, Inc. and as part of a public health research team at Boston Medical Center.
Laura also serves as a business coach to aspiring women entrepreneurs through the Boston Women Innovating Now (WIN) Lab.
Laura has a BA cum laude from Tufts University and an MBA cum laude from Babson College Olin Graduate School of Business.