espoke Approach



We employ a flexible approach that is fit-to-purpose with your needs and objectives. 
Consider B2P an extension of your team.

We work across the development life cycle, from commercial input into early stage programs (e.g.,voice of customer, market access considerations, advocacy alignment) to pre-launch and launch planning (e.g.,launch roadmap, positioning and messaging, marketing campaigns, lifecycle management considerations) to post-launch growth and expansion planning. We enable your best ideas to materialize through strong team performance. We also provide ongoing or interim support for short-handed marketing teams, strategic alliance management or commercial due diligence efforts.

We are enthusiastic problem-solvers who deliver compassionate insight into target audiences through a deep and empathetic knowledge of key stakeholders, coupled with an inherent understanding of your organization and its products and/or services. We do this as part of your team, delivering with a sense of urgency, purpose and passion.




We have a proven track record of successful consulting work.  Previous client work includes clinical stage through launch commercialization planning, early asset commercialization input and planning, strategic and tactical brand planning, multi-channel HCP and patient engagement strategies, global cross-functional KOL engagement plans, and ongoing interim marketing leadership.


Select clients include: WuXi NextCODE (now Genuity Science), Millendo Therapeutics, Alexion Pharmaceuticals, Biogen, Blueprint Medicines, Kite Pharma, Amylyx Pharmaceuticals